Adaptation happens by many, many things dying. In short, if your ethical argument for ad blocking is "adapt or die"? There's only die. The result is a very real trade-off that affects consumers, the entrepreneur Anil Dash has argued.
If apps like Peace offer any guide, though, Focus by Firefox could easily transform from being a simple information-gathering tool into a mainstream piece of software that not only helps users circumvent the worst of the Web, but as a byproduct chokes off revenue to websites, particularly smaller ones. In addition, by monitoring how Web users employ the app, Mozilla hopes to gain insights into what types of content people find most objectionable, and why. "We believe content blockers need to be transparent with publishers and other content providers," said Denelle Dixon-Thayer, a Mozilla exec, "rather than placing certain content in a permanent penalty box."īy basing its content blocking on a publicly viewable set of standards, Mozilla wants to give online companies better information about what will and won't trigger consumer blocking. Ad blockers give users more control over their Internet experience, but at the risk of undermining the very sites they depend on for information and entertainment. The debate over ad-blocking has thus spiraled into a much larger conversation about the future of blogs, newspapers and other online media. The developer questioned whether he was doing harm to an online ecosystem that largely depends on advertising for survival. One chart-topping ad blocker, Peace, was ultimately pulled from Apple's mobile app store by its own developer after it got too popular. Support for ad blockers has been on the rise since Apple added support for the technology in its mobile operating system this September. But depending on its popularity, the app could become a double-edged sword. Launching Tuesday in the iOS app store, the software represents the latest effort to beat back the unruly rise of intrusive ads and other unwanted Internet software that often bedevils Internet users. Or the parts of it, anyway, that slow down your Internet, spy on your online activities and generally make Web-surfing a tedious experience.įocus by Firefox is a new content-blocking app from Mozilla that lets iPhone and iPad users selectively block advertisements and third-party website plugins that send information about you back to the site or to other companies. One of the world's most popular Web browser developers wants to help you block the Web.
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